Design · Final Project · Uncategorized

Final Project: Favorite Project

As my final project for my Visual Media Class (Comm 130) I was to do a screencast and explain which project was my favorite. I recorded my screencast using a program I found on Google called Screencast-O-Matic, which was super easy to use. Once I finished I uploaded it to my Youtube account and also posted it here. Enjoy!

Here is my screencast showing which was my final project and what I learned.

Design · Mixed Slides · Photography · Reverse Engineer · Uncategorized

Spontaneous Bottle

Introduction

For this week’s project, I was to find an ad of my choice and explain the color, design, typography of the ad in 6 different slide using InDesign. Within the 6 slides, I was also to create an ad that related with the original ad. I was to create it using Photoshop and create the design and ad there, then insert it in within the 6 slides.

Mixed Slide-2Mixed Slide-22Mixed Slide-23Mixed Slide-24Mixed Slide-25Mixed Slide-26

Project Specifications

As mentioned before, I was to find an original ad that was already designed and do a reverse engineer in the 6 slides. I decided to do an ad from a company called Hydro Flask, which sells water bottles to either keep them cool in the heat or warm in the cold.

Original Ad

Mixed Ad
Thomas Perry

http://www.tramey.com/hydroflask.php

lake-irene-1679708_1920

https://pixabay.com/en/lake-irene-colorado-water-1679708/

 

Target Audience

My target audience for this project are for people who are adventurous and enjoy having spontaneous adventures. I am mostly targeting those who are into hiking and doing outdoorsy activities. The reasoning behind my target is because my ad is based on a water bottle that helps these types of people either keep their drinks cold or warm when they are doing their outdoor activity.

Design Analysis

The reason I decided to go for an outdoor type of ad is because I love the outdoors myself. Growing up in Oregon I have done and gone on many hikes, which I love to do. I also love my Hydro Flask water bottle because it’s the best thing to use when I want to keep my water cold during a hike.

The main design was based on the colors used in the original ad, which was a dark blue almost purple color for the banner. I wanted the colors to be alike so it tied better with the entire ad than just part of it. I made this as the master page to make all the pages the same for the entire layout for the 6 slides.

In this design, I was able to create a design using principles that I have learned earlier in my Visual Media class. As for typography, I used a san serif and a serif type face to create a contrast between the two fonts.

Conclusion

Overall, learning how to use two Adobe programs for one project was a lot easier than I thought it would be. I was also able to incorporate previous principles in my design to create this Mixed Slides Project.

 

Creative AD · Design · Uncategorized

Remember to Be Creative

Introduction

For this project, I was to create a creative ad, which needed to show a symbolic visual communication to two images that were to be blended using Photoshop. The object I was to incorporate in my ad was a sticky note (s). Also, as part of the project I had to use two forms of mediums to show my ad, which were a magazine article and a blog post.
Creative Ad Magazine ad
Magazine Ad (8.5″ x 11′)
Blog Post- Creative Ad
Blog Post (300px x 250px)

Photography

I decided to use two pictures, which I got from pixabay.com to include in my ad.

blogging-336376_640

https://pixabay.com/en/blogging-blogger-office-business-336376/

post-it-150353_640

https://pixabay.com/en/post-it-memo-sticky-note-note-150353/

Target Audience

The audience I am targeting are males in the ages of 25-34 years of age who are married. Also, the males have their associates degree and make an income of $15,000-$39,000. I will be targeting my audience in form of magazines and blogs. This design applies to my target audience because first, the picture is with a male. Second, in the picture it looks like the male has done well with his career and can afford higher end purchases.

Design Analysis

My original design was too literal, I had the sticky note placed on one corner of the laptop which is too realistic. So, after discussing with my group in my communication class, one member suggested I make the sticky note the size of the screen to make the sticky note look like it is the screen, which makes it more nonliteral. Also, I was able to use to typefaces, which included the san serif and the serif to allow them to contrast with each other. For my colors, I used the basic contrast colors of black and white to avoid taking focus from the design.

Conclusion

Overall, this project has made me like the Adobe Photoshop program a lot more than before. I am now able to blend two or more images to create any type of design which I wish to create. I enjoyed creating this creative ad because it made me think a little more, especially when I had to incorporate a sticky note to the design.