Design · Mixed Slides · Photography · Reverse Engineer · Uncategorized

Spontaneous Bottle


For this week’s project, I was to find an ad of my choice and explain the color, design, typography of the ad in 6 different slide using InDesign. Within the 6 slides, I was also to create an ad that related with the original ad. I was to create it using Photoshop and create the design and ad there, then insert it in within the 6 slides.

Mixed Slide-2Mixed Slide-22Mixed Slide-23Mixed Slide-24Mixed Slide-25Mixed Slide-26

Project Specifications

As mentioned before, I was to find an original ad that was already designed and do a reverse engineer in the 6 slides. I decided to do an ad from a company called Hydro Flask, which sells water bottles to either keep them cool in the heat or warm in the cold.

Original Ad

Mixed Ad
Thomas Perry



Target Audience

My target audience for this project are for people who are adventurous and enjoy having spontaneous adventures. I am mostly targeting those who are into hiking and doing outdoorsy activities. The reasoning behind my target is because my ad is based on a water bottle that helps these types of people either keep their drinks cold or warm when they are doing their outdoor activity.

Design Analysis

The reason I decided to go for an outdoor type of ad is because I love the outdoors myself. Growing up in Oregon I have done and gone on many hikes, which I love to do. I also love my Hydro Flask water bottle because it’s the best thing to use when I want to keep my water cold during a hike.

The main design was based on the colors used in the original ad, which was a dark blue almost purple color for the banner. I wanted the colors to be alike so it tied better with the entire ad than just part of it. I made this as the master page to make all the pages the same for the entire layout for the 6 slides.

In this design, I was able to create a design using principles that I have learned earlier in my Visual Media class. As for typography, I used a san serif and a serif type face to create a contrast between the two fonts.


Overall, learning how to use two Adobe programs for one project was a lot easier than I thought it would be. I was also able to incorporate previous principles in my design to create this Mixed Slides Project.


Design · Photography · Reverse Engineer

Photography Tips 101


This blog is going to feature three basic, but helpful tools for capturing great quality pictures. I will feature two of the same photography principle (i.e. rule of thirds), but with two different pictures; proving anyone can get good photographs using each one of these concepts. One will be from a professional photographer and the other will be one my own. I will use the draw over tool to show how these principles apply to both pictures. The pictures that were not taken from me can be found here:

Rule of Thirds:

Rule of Thirds

Rule of Thirds

The rule of thirds is when the main object aligns either horizontally or vertically along the lines that are ‘placed’ in the picture. On the first picture the man is on the right hand side vertically aligned with the line. Since he is the main focus, he was placed there and our eye naturally goes to him first. One the second picture it is basically the same concept, however, on the opposite vertical line.

Leading Lines:

Leading Lines

Leading Lines

The second concept is called leading lines. This is such an amazing tool that helps people focus on the main point of the photograph. The first photo shows an great amount of lines that are naturally place. This can also create natural frames for pictures. The second picture allows us to see a vanishing point at the top of the stairwell. This concept is very helpful to guide viewers attention from on object to another.

Depth of Focus:

Deoth of Field

Depth of Focus

The third  concept is called depth of focus. This principle is when the photographer captures the main subject and blurs out the background to assure that the focus is on the subject. On the first picture, we can automatically tell that the swing is the main focus and our eyes are drawn to the swing instantly. We, however, are able to tell what the objects in the background are, but it does not distract from the focal point; the swing. Again, on the second picture we can see the items which are blurred out don’t distract from the flower, which is the main subject of the picture.


By using these three concepts effectively in our photography career,  we will be able to create better quality image that demonstrates natural look. We will ultimately focus on the most important part of our photographs when applying one or all three rules in our daily pictures. Both the professional, and student pictures showed the concept of each rule that was explained. Now that we are more familiar with these three concepts we can now go out and take pictures following these principles.


Design · Reverse Engineer

Wrapping Up In Typography



This is an advertisement campaign for Origen Organics which promotes organic fruits and vegetables. The design can be located here:  Origen Organics. I will be adding draw overs to this ad to show and explain two different typefaces and to explain their differences and how they contrast with each other.


Typeface #1

Typography #1

The first typeface style is san serif which means ‘without serif.’ This ad does a great job showing no serif and showing no thickness or thinness to the letters. And even though the letters are all in caps we can tell automatically what the word is.


Typeface #2:

Typography #2

The second style of typeface is an old-style font. The reason it is an old-style font is because there are serifs present in the letter. There as well is a moderate thick/thin transition in the strokes as it is shown on the lower right side of the U.



Using both styles of san serifs and serifs show an obvious contrast in the two fonts. These two fonts work well together because one has no thickness and thinness while the other does and can be distinguished between the two. And even though they are both bold there is an obvious difference in both letters.


Typography is an great way to show differences between fonts and styles. Both of these typefaces work well together because we can automatically see there was no mistake in using both of these fonts. When using different typefaces we have to make sure the we use two different fonts so that it cannot  be mistaken as an error.  The best way to contrast is by using san serif and serif which one can tell the difference right away and there is no chance of it getting mistaken as an error.
Design · Reverse Engineer

The Four Basic Design Principles- and Color


This is an ad designed for Volkswagen titled Water Pump, designed by BBDO. I will be using Photoshop and their ‘draw on’ tool to distinguish between the four design principles: proximity, alignment, repetition and contrast and color.


The proximity principle here shows the car and the fire hydrant have a close relationship. The eye does not automatically go to  these two items first, but they go to the red hydrant first and makes its way down the line of hydrants. The eye finally rests on the last hydrant making the connection that the back of the car hit a hydrant causing water to spill out.


Alignment in this ad is well done and can be seen immediately. The fire hydrants are all aligned in a straight line as well as the bottom of the car tire to the hydrants. The back of the car is vertical to the text at the bottom left corner. (The lines are not very visible, but can be seen)


There are two main items in this ad that are repeated. The obvious ones are the fire hydrants, even though they are different colors they still have the same design causing there to be a principle of repetition. The second is not as easy to spot, however, the Volkswagen logo is seen twice in this add; one being on the car tire and the second being at the bottom right corner of the page.


The last design principle is contrast which is finding the differences and making them work together. In this ad the light gray background helps make the fire hydrants pop out and allows them to be the  main focus.


The color scheme of the hydrants helps the eye focus on the main item which are the fire hydrants. It allows the eye to start from the right side of the ad and ends the focus on the main item, the car. The background color is very helpful because it allows the main items to stand out.


The four principles did a great job by keeping the focus on the topic the ad. These principles were used very strong by the designer making sure the focus was always the main point of the ad and allowing the principles to standout, which they did a great job doing.