Design · Mixed Slides · Photography · Reverse Engineer · Uncategorized

Spontaneous Bottle

Introduction

For this week’s project, I was to find an ad of my choice and explain the color, design, typography of the ad in 6 different slide using InDesign. Within the 6 slides, I was also to create an ad that related with the original ad. I was to create it using Photoshop and create the design and ad there, then insert it in within the 6 slides.

Mixed Slide-2Mixed Slide-22Mixed Slide-23Mixed Slide-24Mixed Slide-25Mixed Slide-26

Project Specifications

As mentioned before, I was to find an original ad that was already designed and do a reverse engineer in the 6 slides. I decided to do an ad from a company called Hydro Flask, which sells water bottles to either keep them cool in the heat or warm in the cold.

Original Ad

Mixed Ad
Thomas Perry

http://www.tramey.com/hydroflask.php

lake-irene-1679708_1920

https://pixabay.com/en/lake-irene-colorado-water-1679708/

 

Target Audience

My target audience for this project are for people who are adventurous and enjoy having spontaneous adventures. I am mostly targeting those who are into hiking and doing outdoorsy activities. The reasoning behind my target is because my ad is based on a water bottle that helps these types of people either keep their drinks cold or warm when they are doing their outdoor activity.

Design Analysis

The reason I decided to go for an outdoor type of ad is because I love the outdoors myself. Growing up in Oregon I have done and gone on many hikes, which I love to do. I also love my Hydro Flask water bottle because it’s the best thing to use when I want to keep my water cold during a hike.

The main design was based on the colors used in the original ad, which was a dark blue almost purple color for the banner. I wanted the colors to be alike so it tied better with the entire ad than just part of it. I made this as the master page to make all the pages the same for the entire layout for the 6 slides.

In this design, I was able to create a design using principles that I have learned earlier in my Visual Media class. As for typography, I used a san serif and a serif type face to create a contrast between the two fonts.

Conclusion

Overall, learning how to use two Adobe programs for one project was a lot easier than I thought it would be. I was also able to incorporate previous principles in my design to create this Mixed Slides Project.

 

Design · Magazine Spread · Photography

The Original Spread

Introduction

Magazines spreads are an amazing way to bring information or stories to readers who are looking for an easier read. Usually these kinds of readings are more clear to follow they can include pictures to keep readers engaged, use columns to separate the text to make the reading look like there is less than there really is. For this assignment, I was able to create a magazine spread on the topic of my choice. I decided to go with the article called “Small Temples-Large Blessings,” by David E. Sorensen. You can find the original article by visiting this page here: Small Temples- Large Blessings.

Magazine Draft 1 FinalMagazine Draft 1 Final 2Magazine Draft 1 Final 3

 

Elements Required

For this article spread I used one of the Adobe Programs, InDesign, to create my spread and design it the way I desired. The requirement was to have 3 pages of content with 2 relevant pictures that tied in with the article. Also, I had to have a pull quote directly from the article making that quote bigger and more noticeable than the rest on the text. Another required element was to have either an image or shape wrapped around text. I also had to show my understanding on typography and demonstrate how two different typefaces contrast with each other. Additionally, I created the magazine look which included columns, consistent headings and body copy, 3 different headings/subheadings, and an article from either LDS.org or BYUIScroll.org that had 600+ words in the article.

Target Audience

The target audience that I want to attract to my magazine article are those who are 16-22 years of age.  Primarily those who are interested in knowing more about the temple and their purpose. I hope to target those who are LDS and those who are not. The design would appeal to this audience because it has playful colors and does not have pictures that are too religious. Also, the subheadings are helpful because it splits the article up and it makes it look like there is less to read.

Design Analysis

I wanted my magazine spread to capture the main points of the article and is the reason I designed it this way. I wanted to keep the spread in two columns because it looks better constructed and better organized. Also, it was one of the requirements elements. I also wanted it to be more colorful with a peaceful feel and look which is why I decided to use light pastel colors. Also, to make the text more appealing I used a serif and a san serif typeface to create a good contrast and to assure that there was no mistake when I used two different fonts. I used pictures that related to the article, one of the Rexburg temple and the other of my sister and her husband at the Houston Temple when they got married. Using these small elements created a big contrast in the spread which helped because it made the article stand out more now than if it were written as a single page paper.

Photography

The photography that was used in the magazine spread was of my own. I took both the picture of the Rexburg Temple and the second photograph of my sister and her husband when they got married last month at the Houston, Texas temple.
Rexburg TempleRexburg, Idaho Temple
17918062_10211316593903918_4365700526304260546_o Houston, Texas Temple

Conclusion

Overall, creating a magazine spread was a good way to learn the Adobe Program of InDesign. I was able to use my skills and knowledge of previous lessons such as color, typography, photography, alignment, contrast, repetition, etc.  in my magazine.
Design · Photography · Reverse Engineer

Photography Tips 101

Introduction:

This blog is going to feature three basic, but helpful tools for capturing great quality pictures. I will feature two of the same photography principle (i.e. rule of thirds), but with two different pictures; proving anyone can get good photographs using each one of these concepts. One will be from a professional photographer and the other will be one my own. I will use the draw over tool to show how these principles apply to both pictures. The pictures that were not taken from me can be found here: https://unsplash.com.

Rule of Thirds:

Rule of Thirds

Rule of Thirds

The rule of thirds is when the main object aligns either horizontally or vertically along the lines that are ‘placed’ in the picture. On the first picture the man is on the right hand side vertically aligned with the line. Since he is the main focus, he was placed there and our eye naturally goes to him first. One the second picture it is basically the same concept, however, on the opposite vertical line.

Leading Lines:

Leading Lines

Leading Lines

The second concept is called leading lines. This is such an amazing tool that helps people focus on the main point of the photograph. The first photo shows an great amount of lines that are naturally place. This can also create natural frames for pictures. The second picture allows us to see a vanishing point at the top of the stairwell. This concept is very helpful to guide viewers attention from on object to another.

Depth of Focus:

Deoth of Field

Depth of Focus

The third  concept is called depth of focus. This principle is when the photographer captures the main subject and blurs out the background to assure that the focus is on the subject. On the first picture, we can automatically tell that the swing is the main focus and our eyes are drawn to the swing instantly. We, however, are able to tell what the objects in the background are, but it does not distract from the focal point; the swing. Again, on the second picture we can see the items which are blurred out don’t distract from the flower, which is the main subject of the picture.

Conclusion:

By using these three concepts effectively in our photography career,  we will be able to create better quality image that demonstrates natural look. We will ultimately focus on the most important part of our photographs when applying one or all three rules in our daily pictures. Both the professional, and student pictures showed the concept of each rule that was explained. Now that we are more familiar with these three concepts we can now go out and take pictures following these principles.