As my final project for my Visual Media Class (Comm 130) I was to do a screencast and explain which project was my favorite. I recorded my screencast using a program I found on Google called Screencast-O-Matic, which was super easy to use. Once I finished I uploaded it to my Youtube account and also posted it here. Enjoy!
Here is my screencast showing which was my final project and what I learned.
For this week’s project, I was to find an ad of my choice and explain the color, design, typography of the ad in 6 different slide using InDesign. Within the 6 slides, I was also to create an ad that related with the original ad. I was to create it using Photoshop and create the design and ad there, then insert it in within the 6 slides.
As mentioned before, I was to find an original ad that was already designed and do a reverse engineer in the 6 slides. I decided to do an ad from a company called Hydro Flask, which sells water bottles to either keep them cool in the heat or warm in the cold.
My target audience for this project are for people who are adventurous and enjoy having spontaneous adventures. I am mostly targeting those who are into hiking and doing outdoorsy activities. The reasoning behind my target is because my ad is based on a water bottle that helps these types of people either keep their drinks cold or warm when they are doing their outdoor activity.
The reason I decided to go for an outdoor type of ad is because I love the outdoors myself. Growing up in Oregon I have done and gone on many hikes, which I love to do. I also love my Hydro Flask water bottle because it’s the best thing to use when I want to keep my water cold during a hike.
The main design was based on the colors used in the original ad, which was a dark blue almost purple color for the banner. I wanted the colors to be alike so it tied better with the entire ad than just part of it. I made this as the master page to make all the pages the same for the entire layout for the 6 slides.
In this design, I was able to create a design using principles that I have learned earlier in my Visual Media class. As for typography, I used a san serif and a serif type face to create a contrast between the two fonts.
Overall, learning how to use two Adobe programs for one project was a lot easier than I thought it would be. I was also able to incorporate previous principles in my design to create this Mixed Slides Project.
For this project, I was to create a creative ad, which needed to show a symbolic visual communication to two images that were to be blended using Photoshop. The object I was to incorporate in my ad was a sticky note (s). Also, as part of the project I had to use two forms of mediums to show my ad, which were a magazine article and a blog post.
I decided to use two pictures, which I got from pixabay.com to include in my ad.
The audience I am targeting are males in the ages of 25-34 years of age who are married. Also, the males have their associates degree and make an income of $15,000-$39,000. I will be targeting my audience in form of magazines and blogs. This design applies to my target audience because first, the picture is with a male. Second, in the picture it looks like the male has done well with his career and can afford higher end purchases.
My original design was too literal, I had the sticky note placed on one corner of the laptop which is too realistic. So, after discussing with my group in my communication class, one member suggested I make the sticky note the size of the screen to make the sticky note look like it is the screen, which makes it more nonliteral. Also, I was able to use to typefaces, which included the san serif and the serif to allow them to contrast with each other. For my colors, I used the basic contrast colors of black and white to avoid taking focus from the design.
Overall, this project has made me like the Adobe Photoshop program a lot more than before. I am now able to blend two or more images to create any type of design which I wish to create. I enjoyed creating this creative ad because it made me think a little more, especially when I had to incorporate a sticky note to the design.
Icon sets are designs that are linked together that have common elements that can help each separate design placed together in the same category. This week’s project was to create an icon set of 4-6 icons of our choice. With this project, I used an Adobe program called Illustrator which allowed me to create the shapes I wanted to use for my design. The icon set that I decided to go with was based on four sports balls; bowling ball, tennis ball, basketball, and a soccer ball. I kept my designs very simple and true to what they look like in real life.
For the icon set project we had to include three elements that would feature in every single icon design. The first element I would include in each of my designs was that they were all going to be balls that were circular shaped. Secondly, the outline on the circle would be black and would be a thicker line. Lastly, all four balls would have a small curved line on the bottom right of the ball to signify a shadow. With these elements one can tell all four has a relationship with each other. Other requirements that we had to make sure to include in our designs were that there would be no text, drop shadows, pixels, or raster effects. We had to assure our designs were consistent with one another.
(The Lines changed due to making the shapes fit into a 60X60 pixel art board
Target Audience Analysis:
The audience I was targeting with my designs were kids from the grades K-12 who enjoy playing sports. The reason I decided to target this specific age group was because my designs are playful and colorful and I felt like kids would have enjoyed a simpler design of common sports balls.
Since I am still getting the hang of using all the Adobe programs I decided I wanted to do an icon set that would not be super complicated, which is why I picked sports balls. I decided to look for ideas on the internet and get inspiration on designs and colors. I decided to go with the normal look that each one of the sports ball has. Also, I picked sports balls that I enjoy playing, which helped me pick the four balls in my icon set.
Overall, designing an icon set was a very helpful way to learn how to use Adobe Illustrator better. I was able to create my icons from scratch and design them the way I wanted as well as give them colors which I desired. My icon set were based on sports ball which had the same three elements which helped tie them together as an icon set.
Magazines spreads are an amazing way to bring information or stories to readers who are looking for an easier read. Usually these kinds of readings are more clear to follow they can include pictures to keep readers engaged, use columns to separate the text to make the reading look like there is less than there really is. For this assignment, I was able to create a magazine spread on the topic of my choice. I decided to go with the article called “Small Temples-Large Blessings,” by David E. Sorensen. You can find the original article by visiting this page here: Small Temples- Large Blessings.
For this article spread I used one of the Adobe Programs, InDesign, to create my spread and design it the way I desired. The requirement was to have 3 pages of content with 2 relevant pictures that tied in with the article. Also, I had to have a pull quote directly from the article making that quote bigger and more noticeable than the rest on the text. Another required element was to have either an image or shape wrapped around text. I also had to show my understanding on typography and demonstrate how two different typefaces contrast with each other. Additionally, I created the magazine look which included columns, consistent headings and body copy, 3 different headings/subheadings, and an article from either LDS.org or BYUIScroll.org that had 600+ words in the article.
The target audience that I want to attract to my magazine article are those who are 16-22 years of age. Primarily those who are interested in knowing more about the temple and their purpose. I hope to target those who are LDS and those who are not. The design would appeal to this audience because it has playful colors and does not have pictures that are too religious. Also, the subheadings are helpful because it splits the article up and it makes it look like there is less to read.
I wanted my magazine spread to capture the main points of the article and is the reason I designed it this way. I wanted to keep the spread in two columns because it looks better constructed and better organized. Also, it was one of the requirements elements. I also wanted it to be more colorful with a peaceful feel and look which is why I decided to use light pastel colors. Also, to make the text more appealing I used a serif and a san serif typeface to create a good contrast and to assure that there was no mistake when I used two different fonts. I used pictures that related to the article, one of the Rexburg temple and the other of my sister and her husband at the Houston Temple when they got married. Using these small elements created a big contrast in the spread which helped because it made the article stand out more now than if it were written as a single page paper.
The photography that was used in the magazine spread was of my own. I took both the picture of the Rexburg Temple and the second photograph of my sister and her husband when they got married last month at the Houston, Texas temple.
Rexburg, Idaho Temple
Houston, Texas Temple
Overall, creating a magazine spread was a good way to learn the Adobe Program of InDesign. I was able to use my skills and knowledge of previous lessons such as color, typography, photography, alignment, contrast, repetition, etc. in my magazine.
This blog is going to feature three basic, but helpful tools for capturing great quality pictures. I will feature two of the same photography principle (i.e. rule of thirds), but with two different pictures; proving anyone can get good photographs using each one of these concepts. One will be from a professional photographer and the other will be one my own. I will use the draw over tool to show how these principles apply to both pictures. The pictures that were not taken from me can be found here: https://unsplash.com.
Rule of Thirds:
The rule of thirds is when the main object aligns either horizontally or vertically along the lines that are ‘placed’ in the picture. On the first picture the man is on the right hand side vertically aligned with the line. Since he is the main focus, he was placed there and our eye naturally goes to him first. One the second picture it is basically the same concept, however, on the opposite vertical line.
The second concept is called leading lines. This is such an amazing tool that helps people focus on the main point of the photograph. The first photo shows an great amount of lines that are naturally place. This can also create natural frames for pictures. The second picture allows us to see a vanishing point at the top of the stairwell. This concept is very helpful to guide viewers attention from on object to another.
Depth of Focus:
The third concept is called depth of focus. This principle is when the photographer captures the main subject and blurs out the background to assure that the focus is on the subject. On the first picture, we can automatically tell that the swing is the main focus and our eyes are drawn to the swing instantly. We, however, are able to tell what the objects in the background are, but it does not distract from the focal point; the swing. Again, on the second picture we can see the items which are blurred out don’t distract from the flower, which is the main subject of the picture.
By using these three concepts effectively in our photography career, we will be able to create better quality image that demonstrates natural look. We will ultimately focus on the most important part of our photographs when applying one or all three rules in our daily pictures. Both the professional, and student pictures showed the concept of each rule that was explained. Now that we are more familiar with these three concepts we can now go out and take pictures following these principles.
This is an advertisement campaign for Origen Organics which promotes organic fruits and vegetables. The design can be located here: Origen Organics. I will be adding draw overs to this ad to show and explain two different typefaces and to explain their differences and how they contrast with each other.
The first typeface style is san serif which means ‘without serif.’ This ad does a great job showing no serif and showing no thickness or thinness to the letters. And even though the letters are all in caps we can tell automatically what the word is.
The second style of typeface is an old-style font. The reason it is an old-style font is because there are serifs present in the letter. There as well is a moderate thick/thin transition in the strokes as it is shown on the lower right side of the U.
Using both styles of san serifs and serifs show an obvious contrast in the two fonts. These two fonts work well together because one has no thickness and thinness while the other does and can be distinguished between the two. And even though they are both bold there is an obvious difference in both letters.
Typography is an great way to show differences between fonts and styles. Both of these typefaces work well together because we can automatically see there was no mistake in using both of these fonts. When using different typefaces we have to make sure the we use two different fonts so that it cannot be mistaken as an error. The best way to contrast is by using san serif and serif which one can tell the difference right away and there is no chance of it getting mistaken as an error.